Project Description

B&B Hotels Italy partnered with us to integrate Luoghi Parlanti-style cultural itineraries into their E-Concierge app, offering travelers deeper insight into the local territories surrounding their Italian locations.
The goal was to stand out from competitors by going beyond traditional travel recommendations, helping international guests uncover the authentic character of each place — including stories and features often hidden to short-term visitors.
The project aligns with B&B Hotels’ commitment to growing in harmony with the local communities where they operate, always seeking to contribute positively to their cultural and social landscape.

Key Project Data

• Client: B&B Hotels Italy

• Tool: E-Concierge app available in all Italian hotels

• Content: Cultural itineraries designed in the Luoghi Parlanti format

• Objective: Promote local identity and meaningful travel experiences

• Impact: Enriching the guest journey while fostering community connection

Is your company looking to add cultural value to the customer experience and strengthen local engagement?

Let’s design meaningful content together that tells the story of your territory — and makes it speak to your audience.