What if storytelling could become a tool for change, for connection, and for discovering the cultural soul of a place?
Storytellathon 2025 invites you to take part in a global creative challenge where cultural heritage meets imagination, technology, and community engagement.

Whether you’re a group of students guided by a passionate professor, or a local institution seeking to enhance your territory’s visibility and identity, this is your chance to create a narrative that travels far beyond borders.

Why participate?

Because a story can transform how we see the world.

By joining the Storytellathon, you will:

  • Develop and showcase an original cultural itinerary based on your local heritage
  • Learn to use storytelling as a tool for sustainable tourism and intercultural dialogue
  • Gain international visibility through the Luoghi Parlanti platform
  • Present your idea at The World in Florence 2025 in front of a global audience
  • Compete to win valuable opportunities, including free participation, visibility, and support for future development

We are looking for fresh, creative, and meaningful narratives — cultural journeys that spark emotion, connection, and understanding between people and places.

Are you ready to tell the story of your land in a way that leaves a lasting mark?