Manama (Bahrein), July 2, 2018 – The side-event of the Fondazione Romualdo Del Bianco® in the 42nd World Heritage Committee of UNESCO was just concluded. The theme of the conference was “Life Beyond Tourism®:world heritage sites for dialogue among cultures” and it had great success with an audience of more than 100 people from the UNESCO and other international organizations. Among the honorable guests, there were Sheika Mai Al Khalifa, Minister of the Bahrain Authority for Culture and Antiquities and the Italian ambassador in Bahrain, Domenico Bellato.

In the conference hall, that was filled to its full capacity, the event was opened by Simone Giometti, Secretary General of the Fondazione Romualdo Del Bianco. Paolo Del Bianco, President of the Fondazione, spoke right after him, with a speech about the core elements of the Life Beyond Tourism Movement, before leaving the floor to Corinna Del Bianco, Director of the Istituto Internazionale Life Beyond Tourism. Corinna focused on the practical tools for the application of Life Beyond Tourism®: certification, educational offer, cultural portal. More influential presentations, supporting the themes of  Life Beyond Tourism®, were carried out by Mounir Bouchenaki, UNESCO Advisor for Cultural Heritage, Joseph King, ICCROM Sites Unit Director, Peter Shadie, IUCN Senior Adviser on World Heritage, Michèle Prats, ICOMOS ISC Cultural Tourism, Maurizio Quagliolo, HERITY Secretary General and Ritzvan Bayramov, UNESCO National Commission of Azerbaijan.

The event revolved around the World Heritage Sites, that Life Beyond Tourism® considers extremely important to create dialogue among cultures, becoming training centers for dialogue. The reason behind this way of thinking is found in the principles promoted by Life Beyond Tourism® for a dialogue oriented towards the development of the international community in peaceful coexistence, tryng to raise awareness on themes such as the fragility of heritage and planet Earth. The process that makes the World Heritage Sites become centers for practicing dialogue is simple: these sites are popular destinations and welcome every day travelers coming from different cultures, therefore they carry an incredible multicultural richness.

That is why the sites become training centers for dialogue, including this activity in their “management plans”; in this way Life Beyond Tourism, going way beyond tourism, becomes a virtuous new commercial offer. The theme, discussed during the session of the Unesco World Heritage Committee, gave voice to the Life Beyond Tourism Movement, born in Florence but already applied world-wide like a real cultural and commercial revolution that will be the base of a virtuous competition among companies in the travel industry that believe in this mission and identify their ideals in the Movement.