HISTORY OF LIFE BEYOND TOURISM®

Life Beyond Tourism® was created by the  Fondazione Romualdo Del Bianco® – Life Beyond Tourism®, that was born from the initial intuition of the hotel director and businessman Paolo Del Bianco to encourage, after the fall of the Berlin Wall, knowledge between the countries of central and eastern Europe with the West. With this aim, the Fondazione started promoting meetings in Florence between young people from those countries.

Going on with this activity gradually, mutual understanding became the true goal of the hotel business from which the Fondazione was born. Futhermore, the Fondazione studied and researched the concept of Cultural Heritage, defining it as a key element to attract travelers and seeing it as a potential instrument for intercultural dialogue, able to guarantee enjoyment despite needing conservation and protection.

Finally the Fondazione overthrew the tourism concept (especially the mass tourism one) from “threat” to “opportunity” for intercultural dialogue with a strategic use of heritage . These are the steps taken by the Fondazione in its almost-30-year path to create what now evolved into the Life Beyond Tourism Movement, and this website that represents the platform for communication and knowledge of the true spirits of places.

1975

Start of  Fleming’s activity in the Hotel sector.

1989

Fall of the Berlin Wall.

1991

Gulf War; Pietro Cannata breaks the statue of David, tribute to Florence.

1997

Three Georgian professors accept Paolo Del Bianco’s invitation to come to Florence for cultural activities and international exchanges begin.

1998

The Fondazione Romualdo Del Bianco® is estabilished with a cerimony at the Sala Martino of the Santa Maria Nuova Hospital in Florence, symbol of solidariety.

1999

Invitation to a first delegation of Polish universities. Prof. Ewa Kutermack – Madej proposes to involve her students and this way the idea of the international workshop for students is born. The Foundation promotes the first restoration of the Uffizi Gallery through Viva Firenze project involving “emotional” customers of Vivahotels.

2000

First official program of international workshops for students.

2001

Professor Bohumil Fanta proposes a second edition of his workshop and the workshops become a permanent feature. Date of the first international project bringing together 21 universities and 19 countries: “New Urban Identity – The Convent of San Domenico in San Gimignano.”

2002

Start of collaborative relations with the universities of the CIS (Commonwealth of Independent States). At a ceremony in the Salone dei Cinquecento, the Fondazione Romualdo Del Bianco® presents the results of its activity to 30 representatives of the CIS universities (in Russian).

2003

The first international project of the Foundation to be financed by the European Community (Culture 2000 program).

2004

1st “Degree and Profession” World Festival celebrating new graduates from all over the world.

2005

Second international project of the Foundation to be financed by the European Community (Culture 2000 program): Rescuing the Hidden European Wooden Churches Heritage.

2006

Inauguration of the Auditorium al Duomo as a cultural space returned to the city.

2007

The Foundation becomes an institutional member of the ICOMOS International Committee for the Theory and the Philosophy of Conservation and Restoration and organizes the first international meeting in Florence. Participation in the Baku international conference “The Islamic City in the 21st Century: Cooperation with the Islamic World”.

2008

15 March: With the Foundation, 59 experts from 21 countries publish the Life Beyond Tourism® Manifesto, laying the ground rules for understanding tourism and travel in the light of cultural heritage and opportunities for intercultural dialogue. Statement of Intent.

2009

The Fondazione Romualso Del Bianco ® becomes an institutional member of the ICOMOS International Scientific committee on Mural Painting.

2010

Convention for collaboration with ICCROM (International Centre for the Study of the Preservation and Restoration of Cultural Property of Rome); the Foundation conceives the Life Beyond Tourism® International Community. Signing of the 200th collaborative agreement with foreign universities for “Conserving Culture & Promoting Diversity”.

2011

14 September: Ceremony rededicating the Amphitheater Hall of the Auditorium al Duomo to the memory of Prof. A. J. Tomaszewski. 14 December: Signing of the Memorandum of Intent by the Province of Florence and 23 foreign delegations. ICOMOS General Assembly at UNESCO in Paris: the Foundation’s motion to organize the 2014 edition of the meeting of the General Assembly in Florence is passed.

2012

Launch of the new Life Beyond Tourism® Non-Profit Portal.

2014

March:
Presentation of “Travel For Dialogue”in cooperation with the Cirt for the implementation of the Model Life Beyond Tourism® on the territories.

November:
Privileged Partner of 18 AG ICOMOS 2014. On this occasion Life Beyond Tourism® and its model are recognized in Resolution 2014-42.

2015

Starting of the activity of the istituto Internazionale Life Beyond Tourism with courses in Japan.

2016

Official conclusion of the research of the Fondazione on heritage and travel, and publication of the book “World Heritage Sites for Dialogue”.

2017

19 General Assembly of Experts and the International Scientific Symposium Heritage For Planet Earth: “Smart Travel, Smart Architecture, Heritage and its Enjoyment for Dialogue”.

2018

Heritage for Planet Earth is the central theme of the 20th General Assembly of the International Experts of the Fondazione Romualdo Del Bianco, and also the title of the cultural annual photocontest held on the platform www.lifebeyondtourism.org.
Life Beyond Tourism officially evolves into a Movement, both online on www.lifebeyondtourism.org and offline, through a network of more than 10000 individuals, companies and institutions that are taking part in it.