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    Idea Toscana

    THE ORIGINS AND BENEFITS OF ORGANIC TOSCANO PGI EXTRA VIRGIN OLIVE OIL

    Since time immemorial, in Tuscany, once the vintage is over, the long ladders are prepared in order to manually collect (“brucare”) the olives, which are then put down in proper wicker baskets and carried to the oil-press in a few hours’ time.

    Here, using exclusively mechanical systems, the good Organic TOSCANO PGI Extra Virgin Olive Oil originates:

    * Green colour and fruited taste (aromas of artichoke, fennel, “rucoletta” and green leaf)

    * Low acidity

    * Rich in polyunsaturated and monounsaturated fats, easily digestible for the human metabolism

    * Rich in polyphenols and Vitamin E, that, thanks to their antioxidant action, oppose the cellular and skin ageing

     

    A TRADITION PASSED DOWN SINCE ANCIENT TIMES

    The use of olive oil dates back to the beginning of time and it wasn’t only used for nutrition but especially for cosmetic purposes. From the ancient Egyptians to the Greeks, from the Etruscans to the Romans, up to the capable Florentine business-men, the exclusively Mediterranean tradition of the use of olive oil in the cosmetic sector has been passed down until the present day and since then it’s considered a synonym of quality.

     

    THE CONSORTIUM FOR THE PROTECTION OF THE ORIGINAL TUSCAN OIL

    The Consortium for the protection of the original Tuscan Oil guarantees the genuineness

    and the only Tuscan origin of the precious raw material which is submitted to strict and impartial controls according to the quite known Regulation.

    According to the Regulation the denomination «Organic Toscano Extra Virgin Olive Oil» becomes a Protected Geographical Indication (P.G.I.) in conformity with the definition given in the Art. 44 of the Regulation of the European Community n° 1151/2012.

     

    THE TUSCAN QUALITY ON YOUR SKIN

    Difficult to imagine, even for a moment the Tuscan landscape without our olive trees. The Oil always manages to tell the unique heritage of wisdom, smells and tastes of the most authentic Tuscan tradition. A such healthy tradition that already well before its virtues were scientifically acclaimed, made extensive use of Organic Toscano PGI Extra Virgin Olive Oil in its most characteristic and famous gastronomic specialities, in remedies widely used in popular medicine, and in beauty treatments.

    From these ancient traditions and from the selection of the best natural and organic ingredients, first of all the Organic TOSCANO PGI Extra Virgin Olive Oil, originates Prima Spremitura BIO.

     

    PRIMA SPREMITURA: A COMPLETELY NATURAL BODY CARE LINE

    Idea Toscana wanted to pay tribute to its territory with an entire product line for hygiene and body care in order to allow its customers to benefit every day from this real Treasure that nature offers us.

     

    ORGANIC COSMETICS PRIMA SPREMITURA BIO: THE POWER OF NATURE WITHOUT COMPROMISES

    Not all cosmetics are the same. The NATRUE Label sets a high standard when it comes to defining the naturalness of cosmetic products. It helps consumers identify authentic Natural and Organic cosmetics on an international level. When the NATRUE Label appears on a package, you can be sure that the product it contains is not only compliant with a strict standard but also that a reliable certification process has been carried out.

     

    NATRUE COSMETIC PRODUCTS DO NOT INCLUDE:

    * Fragrances and artificial colours

    * Petroleum derivatives

    * Silicones and derivatives

    * Irradiation subjected products

    * GMO

    NATRUE COSMETIC PRODUCTS GUARANTEE:

    * Organic and natural ingredients

    * Accurate production processes

    * Environmental-friendly practices

    * 100% natural perfumes

    Idea Toscana decided to respect the criteria of this eminent standard for the whole Face Care Line Prima Spremitura BIO.

    In particular, it decided the highest NATRUE certification level: the one of Organic Cosmetics, which expects a major content of natural and organic ingredients in the formulation (at least 95% of natural ingredients must be certified organic)

     

    LIPS, HANDS AND FACE LINE PRIMA FIORITURA: LIKE ROSE PETALS
    Like the rose bushes among the Tuscan hills embrace the rows of grapevines, so the line Prima Fioritura will pamper your skin. Immerse in its enchanting scent and give yourself little moments of natural well-being.
    Your cuddle of wellness for Lips, Hands and Face
    with Natural Essential Oils of Damask Rose and Centifolia and Organic Rose Hips and Damask Rose Extracts

     

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