Manifestos Life Beyond Tourism®

Introduction to Manifesto 2008

of Life Beyond Tourism® for Intercultural Dialogue through tourism based on values, not just on consumer services

Life Beyond Tourism®

  • contributes to the dissemination and recognition of such universal values as respect and harmony among peoples, turning the tourist experience into a unique opportunity for knowledge, for meeting people and for promoting intercultural dialogue;
  • promotes familiarization with the ‘spirit of a place’, its past, its present and its future prospects;
  • offers a new vision of tourism – including mass tourism – designed to highlight its strategic nature rather than its consumer-driven aspect, in order:

– to promote intercultural dialogue
– to foster awareness of and familiarity with cultural diversity traditional knowledge
– to safeguard spirit of place
– to communicate spirit of place, imbuing it with new life

  • hopes to see the ‘ethos of commitment’ to fostering ‘intercultural dialogue’ become part and parcel of our intangible cultural heritage;
  • aims to enhance the concept of the use and enjoyment of heritage for the purpose of promoting intercultural dialogue, transcending the mere concepts of the safeguarding and enhancement of cultural heritage;
  • presents the nature of a region through its major cultural expressions, institutions and businesses, including those with a potentially lower profile, yet whose origins and current activities both embody and evince the “spirit of place”;
  • offers an opportunity to present and interpret an intangible heritage made up of the kind of motivations and aspirations that breathe life and eloquence into the tangible heritage of a place;
  • aims to boost people’s awareness of the need to safeguard intangible heritage at least as much as tangible works of art and monuments.

With Life Beyond Tourism®, destinations visited by tourists, particularly if they are recognized UNESCO sites, take on a new role as ‘workshops’ offering a contribution to intercultural dialogue, cooperation and shared growth. Life Beyond Tourism® will turn that very tourism that is helping to ‘standardize’ the world today, threatening our tangible and intangible world heritage, into a tool for enhancing individual experience in a context based on the rediscovery of values, transcending the traditional approach based on mere consumer-driven services.of di Life Beyond Tourism® per il Dialogo Interculturale con un Turismo dei Valori, non solo dei Servizi e dei Consumi

Manifesto (ed. 2008)

1. Tourism is a crucial source of prosperity

2. Tourism provides an opportunity for getting to know the spirit of the place, diversity of cultural expressions and traditional knowledge

3. Tourism in its various forms goes way beyond the mere satisfying of personal needs

4. People working in tourism industry foster awareness of the spirit of the place and of intercultural dialogue

5. The tourist is a potential harbinger of knowledge and of intercultural dialogue

6. A visited site becomes a workshop of knowledge and a platform of development for all the visitors

7. The community of the visited site considers the traveller to be first and foremost a guest of the city, then a guest of the business providing the services and facilities, and only lastly, their customer

8. Workshops for knowledge trigger a demand for increasingly high quality tourist products not only in terms of consumer services but also, and above all, in value-related terms

9. Architectural, urban and environmental planning and management need to foster ‘Traditional Knowledge’, ‘Encounter’ and ‘Intercultural Dialogue’

10. Heritage, both natural and cultural, tangible and intangible, prompts people to travel, providing them with an opportunity to increase their knowledge and meet other peoples; thus not only must that heritage be ‘protected’ and ‘enhanced’, it must also be used ‘to fuel intercultural dialogue’.


(updated by the Assembly of International Experts of the Fondazione Romualdo Del Bianco, 3-4 March 2018)

  1. Peace is essential for sustainable development in the world
  2. Dialogue among cultures is strategic for contributing to Peace in the World
  3. Encounter among cultures is essential for activating dialogue
  4. Heritage – natural and cultural, tangible and intangible – is strategic for favouring Encounter, Dialogue, Knowledge and Respect for cultural diversity.
  5. Travelling is strategic both for getting to know heritage and for encountering the multiculturalism present at World Heritage Sites, in order to acquire knowledge and get trained towards the respect of diversity and protection of our planet that we all share.
  6. Life Beyond Tourism maintains that each World Heritage Site also has the task of promoting Dialogue among Cultures as a form of ‘Protection’ of World Heritage:
    – World Heritage Sites[1] attract visitors from various cultures
    – the presence of various cultures in the same Site, at the same time and in similar conditions of openness to dialogue, represents an inestimable richness for activating intercultural dialogue
    – travelling for intercultural dialogue represents an opportunity for getting to know natural and cultural, tangible and intangible heritage[2], as well as for exercising and practically realizing respect for diversity[3] and useful ideas on the health of the planet
    – Knowledge, practical exercise of respect for diversity and useful ideas on the health of the planet favor the process of Peace
    – World Heritage Sites become Training Centres for Peace
    – Peace contributes to the ‘protection’ of Heritage
    – The Site Training Centres for Peace ‘protect’ the World Heritage
  7. Movement and Certification for Dialogue
    – in World Heritage Sites the international Movement Life Beyond Tourism’ was born
    – the Movement Life Beyond Tourism favours travelling within a new commercial offer based on a different ethics, together with dialogue for the growth of the international community in peaceful coexistence and for the awareness-raising about the respect for the planet
    – the innovative System of Certification for Dialogue among Cultures Life Beyond Tourism- DTC-LBT  will allow the members of the Movement to distinguish their activity due to their contribution to dialogue, a contribution that can be objectively measured by their own markets.
  • [1] UNESCO 1972 Convention for the Protection of the World Cultural and Natural Heritage.
    [2] UNESCO 2003 Convention for the Safeguarding of Intangible Cultural Heritage.
    [3] UNESCO 2005 Convention for the Protection and Promotion of the Diversity of Cultural Expressions.

Our Mottos over the years


“For peace in the world, among young people of different Countries, through culture. Meeting, getting acquainted, understand each other to develop friendship among people”


“International meetings without competition in the respect of each own identity – A past to know together, a common future to share”


“From Florence, we are helping to trigger young people’s emotions urging them to come up with thoughts and proposals of use to international community”