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17 December 2017

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Fondazione Romualdo Del Bianco with Life Beyond Tourism at the VI International Cultural Forum in Saint-Petersburg

Category: Life Beyond Tourism Activities

24 November 2017
From Florence to Russia in order to present a new vision of tourism and
its model of practical application on territories of the world.

Florence, 24 November 2017 – From Florence to Saint-Petersburg to talk about a new concept of tourism. Upon the invitation of the Deputy Minister of Culture of Russian Federation Oleg Ryzhkov, the Fondazione Romualdo Del Bianco - Life Beyond Tourism participated in the VI International Cultural Forum that took place in these days in St. Petersburg, registering over 34,000 participants. As requested by the Organizing Committee, the session of the Forum dedicated to Tourism was opened by the President of the Foundation, Paolo Del Bianco, with a speech titled "Russia opens up to the European youth through the Life Beyond Tourism Initiative". Therefore, the Life Beyond Tourism philosophy and its Application Model for the territories of the world was presented.

The Forum was an opportunity to illustrate how much Life Beyond Tourism represents a cultural and commercial revolution. The Total Quality Management Certification for Intercultural Dialogue, the active involvement of all the actors of Learning Communities present along the travel and welcome chain on each territory, the highly specialized education offer for young people, professionals and university professors, as well as an innovative and non-profit hotel booking system that allows to support economically the heritage of the territory: all these are just some of the tools developed by the Foundation to contribute to intercultural dialogue through the affirmation of travel experience Life Beyond Tourism, based on values and not on services and consumption.

On the occasion of the Forum, the Foundation's delegation had a series of operational meetings with its international partners, including, first of all, Vice Minister of Culture Oleg Ryzhkov, but also with local institutions and not only. The St. Petersburg event also offered the opportunity to present on a large scale "Heritage for Planet Earth", the photo contest that is part of the Life Beyond Tourism initiative created by the Foundation to raise awareness among young people about the fragility of heritage and the urgency of protecting the health of the Biosphere. The contest, which runs from  January 1, 2018 on, has a prize money of 10,000 euros and foresees two monthly prizes and two final ones at the end of the year with a total of 26 awards.



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