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24 November 2017

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Category: Life Beyond Tourism Activities

20 October 2017

The booking portal VivaFirenze, best practice of "Life Beyond Tourism" model, will become VivaToscana by the end of the year. Through these portals It is possible to support and enhance the artistic and cultural heritage of all Tuscany, thanks to the booking of travellers. Our portal in fact have chosen to give part of the commissions generated by the booking transaction to local projects.
This is the “unicum” of VivaFirenze: protecting the artistic and cultural heritage at no entra costs for travellers, in a new perspective, free of charge, innovative, sustainable and responsible. Our goal is to connect the traveler more and more to the territory visited, to its communities, creating more knowledge and deeper connections.
VivaFirenze is now launching a new contest of ideas: until the 15th of November 2017 in fact, it is possible to submit applications for new projects that improve the artistic and cultural heritage of whole Tuscany. The project may concern conservation or interventions on artistic, cultural, archival and natural heritage or on museums endowment.
Each project must be oriented toward the enhancement and preservation of Tuscan heritage and at the same time it has to propose an activity to the traveler.
The project should also involve accommodation structures and include them in the submission form in order to facilitate the promotion of hidden angles of Tuscany and connections between local associations and tourism infrstructures.
VivaToscana will thus propose with new projects, not only to be supported but also to be visited and lived. It will be possible to discover an uncommon Tuscan corner, help to maintain a small museum, enhance the commitment of a restoration, travel along ancient itineraries together with the associations of the visited site.
Participating is very simple. Just fill in and submit the application form within the 15th of November. Regulations and card are available online at
We have an entire Italian region - regione Tuscany! - to live and with this portal we want to give travelers the opportunity to bring home a unique memory and contribute, with their reservations, to keep alive the heritage that will be visited from future generations.


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