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23 October 2017

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Category: Life Beyond Tourism Activities

20 July 2017

In Florence a new style of tourist welcome is arrived thanks to the proposal of the Hotel Laurus al Duomo and Hotel Pitti Palace al Ponte Vecchio, which offers their guests a free initiative "Vo for Botteghe"- Going for Crafts from the last January.
As application sites of the Life Beyond Tourism®, the two hotels promote a value-conscious and sustainable tourism style that enriches the traveler's experience of discovering Florence. “Vo per botteghe” is a totally free initiative that was born to enhance the territory and bring travelers closer to the traditional handcraft shops in Florence.
Every week, the staff of  the Centro Congressi al Duomo accompanies guests for about two hours to reach the historic center of Florence to personally visit and know more than 60 artisans who tell their work and share some craft trick in their labs . The itineraries change according to the needs of the guests and respecting the work of artisans.
The walk is an occasion for knowledge and information exchange based on the welcome and travel model that is just about Life Beyond Tourism®.


The initiative is made possible thanks to the collaboration of the Association of Traditional and Typical Florentine Exercises and with the patronage of the OMA Observatory of Art Crafts - an association committed to the safeguarding and promotion of artistic craftsmanship and the heritage of art crafts - and is aimed at travelers who are curious to rediscovery of historic activities and craft workshops so far from the simple tourism services and consumption.
Gherardo Filistrucchi as President of the Traditional and Typical Historical Florentine Exercises takes part with enthusiasm and declares: "With our Association we were the first to have believed in this beautiful initiative and wanted to join it. I am convinced that thanks to the capacity of each individual, the initiative will be able to grow by getting to know and appreciate more and more our historical activities in the light of good reception and mutual cultural exchange. I thank the Centro Congressi al Duomo for having devised and carried on this beautiful and important initiative."
An applause to the initiative is expressed by Luciano Barsotti, President of the Osservatorio Mestieri D'Arte Association: "I am particularly proud of the project - declares OMA President  -who values ​​the excellence of handcraft shops recognizing them as the city's historical and artistic heritage."


The guest of the Hotel Laurus al Duomo and Hotel Pitti Palace at Ponte Vecchio will have the privilege of discovering a world of traditions, of passed-down arts from generation to generation, of techniques practiced with passion. Life Beyond Tourism® will take you through the narrow streets of the Florentine old town to breathe the smell of leather , enchant you in front of the iron skillfully crafted by the hands of craftsmen, will fill your eyes with colorful fabrics. And they will still make you discover the secrets of bronze machining techniques by transmitting to all the guests the importance of preserving these ancient trades from globalization and the mass market.


Carlotta Del Bianco as Managing Director and Director of the Centro Congressi al Duomo declares that “With Vo per Botteghe - Ging for Crafts you will be able to live the city by locals and not by tourists, accompanied by locals who guide you to discover the most unusual itineraries according to the Life Beyond Tourism spirit. You can appreciate the quality of authentic Made in Italy craftsmanship that will excite and transform your stay in Florence into a unique experience of intercultural dialogue among the travelers who participate in this 'cultural walk'. We give the opportunity to those who visit the city to have a thicker thread of memories and relationships with Florence, which does not end up with the purchase of a simple souvenir or a breakfast with a room in our hotels "
You can follow the appointments on the Facebook page of  Vo per Botteghe, Hotel Laurus al Duomo and Hotel Pitti Palace al Ponte Vecchio.  -




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