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28 May 2017


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FONDAZIONE ROMUALDO DEL BIANCO SIGNS A MEMORANDUM OF UNDERSTANDING WITH TUSCANY REGION

Category: Life Beyond Tourism Activities

10 April 2017

On 3rd April, during the BIT International Tourism Exchange in Milan, the Fondazione Romualdo Del Bianco® – Life Beyond Tourism®presented its activities and particularly the practical application of the Life Beyond Tourism Model through Vivafirenze.it , the hotel reservation portal that supports the territory and the culture.
 
At the conclusion of the meeting with President Paolo Del Bianco, Stefano Ciuoffo - Councilor for Tourism of the Tuscany Region, Alberto Peruzzini - Director of Toscana Promozione Turistica, Silvia Poledrini and Sara Piombanti of Vivafirenze.it was signed a Memorandum of understanding with the regional agency Promozione Toscana Turistica. This act identifies common goals and values on the tourism field and on the valorization of the territory and the artistic heritage of Tuscany.
It is an important sign which marks the beginning of a shared journey to realize and promote an innovative form of tourism, where travel is a means and not the goal, where the ultimate objective is the exploitation of the territory, its knowledge and visibility.
 
Alberto Peruzzini, director of Toscana Promozione Turistica explained that "The signing of this protocol means a consensus of values and views with the Fondazione Romualdo Del Bianco in the tourism approach. Tuscany intends to move with broad and prospective visions and needs skilled partners to imagine and design the tourism that will come, anticipating market movements and proposing a value transmission through a sustainable discovery of our territory."
 
President Paolo Del Bianco then commented: "Each trip is an exceptional opportunity for exchanging cultures and approaches. We would like that our travelers can become "temporary resident" of the visited site to appreciate their values as if they were inhabitants. This is the great theme: to seize the potential of a journey in the sense of encounter and knowledge. Only in this way will we be able to meet the challenges facing the tourism industry and the theme of its sustainability over the territories."
 
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Paolo Del Bianco - President Fondazione Romualdo Del Bianco and
Alberto Peruzzini - Director of Toscana Promozione Turistica
 
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From left to right: Gianni Taccetti (Tuscany Region), Stefano Ciuoffo (MInistry of Tourism of Tuscany Region),
Alberto Peruzzini (Toscana Promozione Turistica), Paolo Del Bianco (Fondazione Romualdo del Bianco),
Silvia Poledrini and Sara Piombanti (Vivafirenze.it), Corinna, Carlotta e Caterina Del Bianco (Fondazione Romualdo Del Bianco) and Silvestro Serra (Touring Club Italia)

 

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