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22 November 2017

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Visit to the Yamagata Prefecture, Japan / Nomination of the Ambassador for Tourism and Tsuyahime Rice of the Yamagata Prefecture

Category: Life Beyond Tourism Activities

11 October 2016

From the 1st to the 3rd of September 2016, Corinna Del Bianco and Hoshino Tsuji, board members of the Fondazione Romualdo Del Bianco, visited the Governor of the Yamagata Prefecture in Japan for the first time since the signature of the memorandum of understanding between the two institutions in 2015.
In 2015, Corinna Del Bianco was already nominated by the Governor Mieko Yoshimura, during her visit to the Expo in Milano, as an Ambassador of Tourism and Tsuyahime rice for the Yamagata Prefecture. This important nomination has led to the organization of a Life Beyond Tourism seminar at the Yamagata Prefecture.



On the occasion of the visit and seminar LBT, the Governor of the Prefecture Mieko Yoshimura strengthened the relationship with the Foundation nominating also Hoshino Tsuji, counsellor of the Foundation for the relations with Japan, as a "special Tsuyahime ambassador for tourism of the Yamagata Prefecture", in order to help the diffusion and promotion of tourism and the Yamagata Tsuyahime Rice.



The visit has been preceded by the course at the Josai International University in Tokyo, where the students of tourism that participated at the academic course Life Beyond Tourism have presented and elaborated the communication basis for the value of rice in the Japanese culture with the help of the exercise R I C E  P O P (watch the video HERE)!
The governor gifted her guests, as a gesture of friendship, silk artisanal scarves of Yamagata.
Hoshino Tsuji and Corinna Del Bianco also had the occasion of looking at the magnificent landscape of the rice field and feel the wealth of Japanese nature, culture and heritage, by visiting different places like Mount Haguro and Spa.



More information on the Tsuyahime Rice:
Information to buy the Tsuyahime Rice in the EU area:
Information to buy the Tsuyahime Rice in the Hawaii area:
Information on the Yamagata silk scarf handcraft:



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