In the world of services for tourism, the hotelier who subscribes to Life Beyond Tourism is aware that his hotel provides visitors with their first opportunity to meet people of other nationalities, because the hotel is the first port of call allowing a traveller and his destination to establish a relationship based on mutual respect, and allowing travellers to do the same with each other.

The originality of the Life Beyond Tourism project does not lie in the individual initiatives it comprises so much as in the whole that those individual initiatives forge.

The commitment of a hotel and of a destination to open out to their guests and to those guests’ curiosity must shine through in every single aspect of the project.