About the Life Beyond Tourism Movement
The ultimate goal of the Life Beyond Tourism® project is to help foster the spread of universal values such as respect and friendship the world over. To achieve this, the Life Beyond Tourism project has been designed to turn tourism from a mere moment of leisure into a valuable opportunity for cross-cultural awareness and exchange, thus helping people to overcome the difficulties that stand in the way of our accepting those who are different from us.
There is a way of practising tourism that transcends mere snapshots, souvenirs and shopping. It is crucial for the spirit of the Life Beyond Tourism project that
the relationship between the visitor and his or her destination doesn’t boil down to a mere offering of services.
Rather, it needs to foster the guest’s close involvement with the identity of his or her destination and its history, as well as its present and future prospects.
One of the mainstays of the Life Beyond Tourism philosophy involves safeguarding a tourist destination’s identity in its most vibrant tradition and in its ability
to address historic change; indeed it is no mere coincidence that Life Beyond Tourism was conceived and tested in Florence, a city that has become a symbol
of human civilisation, that owes its livelihood largely to tourism and that is in danger of being overrun and worn to the bone by tourism of the wrong kind.
Life Beyond Tourism is based on the value of human relations and on the civilization inherent in the pleasure of offering (including the pleasure of offering one’s
amenability to getting to know others) which is such a traditional feature of travel worthy of the name.